2025 is going to be all about Maximalism. Pinterest dropped its annual Pinterest Predicts trend report and it is clear that Bold expression and maximalism are becoming the new favorites. Gen Z and Millennials are infusing cherries into their makeup, food, and mood boards.
Why These Trends Matter:
Pinterest, with over 500 million monthly users, is a major hub for shopping and discovery. Trends on Pinterest also have twice the staying power compared to other platforms, making them a smart investment for long-term impact. With Gen Z making up 40% of Pinterest’s user base and driving 65% of these trends, it’s clear that aligning with these insights is a goldmine for brands looking to tap into lasting consumer interests.
Not sure where to begin? We’ve highlighted our top 10 trends and how you can rock them in 2025. Let’s dive in!
Trend # 1: Surreal Soirees
Whimsical candlesticks, dreamlike floral arrangements, and centerpiece designs that seem to defy gravity—modern surrealism is set to take over tablescapes and party decor in 2025. Gen X and Boomers are leading the charge, embracing this imaginative trend inspired by the Surrealist art movement
Tip: Incorporate surrealist-inspired elements into your content or product designs—think unexpected shapes, bold contrasts, and dreamlike settings. By tapping into this trend, you’ll captivate audiences looking to make their celebrations stand out and create an unforgettable visual experience.
Trend # 2: Cherry Coded
From sultry makeup looks to Instagram-worthy interior designs, the cherry vibe is bleeding into every creative corner. Brands and creators are embracing this playful, nostalgic palette that’s part sweet, part edgy. Think cherry-red lipsticks, blush-tinted spaces, and designs that capture that perfect blend of vintage charm and modern cool.
Tip: Tailor your approach for different age groups. While Gen Z leads many trends, each demographic has its own unique interests. Brands should understand and genuinely connect with these preferences for the best results.
Trend # 3 : Mix & Maximalist
Minimalism is out, and maximalism is taking over. In 2025, it’s all about going big.Expect bold pattern combinations, eclectic prints, layered textures, and vibrant, multicolor palettes to be everywhere.
Tip: Go bold. Brands and creators should find ways to infuse more expressive and daring elements into their visual content.
Trend #4: Primary Play
Embrace your playful side in 2025 with bold, primary colors, funky murals, and vibrant room makeovers that bring joy to every space.
Tip: Before-and-after transformations work wonders for engagement!
Trend #5: Seeing Double
Who says matching outfits are a no-no? In 2025, coordinated looks are the ultimate style flex. From festival wear and date night outfits to streetwear for friends and couples, matching fits are all about bold unity and fun fashion statements.
Tip: Highlight coordinated looks in your content. Brands and creators can boost engagement by sharing styled photos, behind-the-scenes clips, or interactive posts that invite followers to show their matching outfits.
Trend #6: Sea Witchery
This trend combines dark academia with mermaid vibes. Think smoky siren looks, wet-effect hairstyles, and moody manicures perfect for Gen Z’s moody aesthetic.
Tip: Use Pinterest Video Pins to showcase transformation content they’re perfect for before-and-after beauty reveals.
Trend #7: Castlecore
Medieval is making a big comeback. In 2025, Gen Z and Millennials will draw home décor inspiration from ancient castles, while fashion and accessories embrace a gothic edge. It’s a revival like no other.
Trend #8: Goddess Complex
In 2025, women are celebrating their divine side with gold-infused facial treatments, goddess-inspired braids, intricate nail art, and bold beauty statements.
Trend #9: Dolled Up
Dolled Up: A Whimsical World in 2025
In 2025, life will feel like stepping into a magical dollhouse, where everything is tiny, playful, and full of charm. Picture babydoll-inspired makeup with delicate details, cozy rooms brimming with cute decor, and vibrant necklace charms that look like they’ve been plucked from a fairy tale. This trend isn’t just about aesthetics—it’s about sprinkling everyday life with a little enchantment and nostalgia, turning the ordinary into the extraordinary.
Trend #10: Player Up
Gen X and Gen Z are taking digital self-expression to the next level, curating every detail of their avatars—from trendy hairstyles to statement outfits and eye-catching accessories. With searches like “pfp ideas Y2K,” “cute outfit codes,” and “skirt codes” on the rise, the virtual world is becoming their ultimate style playground.
Tips for Leveraging Trends on Pinterest
- Act Early: Start now to stand out as a trendsetter.
- Blend Trends: Pair bold styles like Goddess Complex with Mix & Maximalist or combine Primary Play with Cherry Coded for unique, engaging content.
- Think Long-Term: Pinterest trends stick around, so craft content that evolves over time.
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